Do I dream of electric sheep?
Mysterious color sense and sounds. What is happening inside the moving train? From. each station, there is d-o-E-S's own color expressions and something that can only be shown by d-o-E-S. The site reminds me of a romantic gothic mode and one scene from the SF movie, it is very memorable. d-o-E-S is the train of fantasy which is covered with veil. Let's hear from people who runs this fantasy train, with carrying full of question marks.
1. Please give us a simple introduction about d-o-E-S.
People with purpose of wanting to escape from depressed everyday lifestyle
2. The name "d-o-E-S" is very unique. Is there any special meaning to it?
It is a phrase form Phillip Dick's novel, "Do I dream of electric sheep?". Although one of our member is always interested in a F atmosphere, it's not because of that. The feel of that novel title and our intention get connected, and because it is a matter if the sensitivity. so we can't really explain it logically.
3. Please introduce about multidisciplinary group.
The word may seem complicated, but its meaning is very simple. Most of the design company in Korea tend to expend its size by taking partial charge of the work, but out company is trying to maintain the small-group size, mainly focused on artwork. Instead, when we proceed the project, we fill up the space by joining with the each part's professional. The author, architecture and fashion designer may seem unnecessary, but their different point of view may also create and produce very interesting results. In that network, d.o.E.S becomes the brain, so it does overall art directing.
4. Is there any advantage and disadvantage of mutidisciplinary group?
disadvantage is the communication problem with the people in the network and advantage is achieving something that we couldn't by looking at the simple design in narrow point of view.
5. Is there any difference compared to the project of a freelancer?
Freelancer group is known to be formed with designers and programmers so they can be involved in a project and dismiss after its done, but first of all, d.o.E.S is an independent company, working with other area professionals, not necessarily the web designer and they work through the network.
We are looking forward to work and experiment all sorts of visual elements in the future, we don't just focus on a web design. Also we need some fusion element with other field of work.
6. What was the reason for you to set up the mutidisciplinary group d-o-E-S?
There was no place for us to work in terms of way they progress the project, so we searched for it, but couldn't find any suitable place. Therefore we decided to set up for ourselves.
7. What is the strong point of d-o-E-S?
Let me think.. I think it is better for other people to answer this question.
8. How does the job role divides?
According to the tool they can use, the positioning will get determined, but our job is not based on tools only, so that doesn't really matter. And we don't have a planner separately, we work together from planning to the overall directing.
9. Notice that style of the d-o-E-S.com was very unique. What was the most concerned thing when you did your site's concept job?
I know we are very slow worker, so it took us long time to complete it. It is obvious that once you visit the site and simply click exit to get out it. In that case, we wanted to provide something very unusual so the people get the feelings of new sensation. Like it is so hard to forget about the sense of smell, we wanted to give the viewer, the unforgettable memory.
10. Is there any special tip which only the d-o-E-S use to create the style?
If we say," we get inspired by the factor outside of the design", it is way too common for designers to say, but I think it is true. Members watch a lot of movies so I think we are inspired by things like movies, novels, pictures and exhibitions.
11. I noticed that d-o-E-S's works usually have similar styles, is there any particular reason for you to work in similar style? or are you searching for a new style?
First of all, we wanted to created our style and keep it as same to set our own color, then we wanted to try all sort of different things.
12. Could you please introduce the d-o-E-S's project?
At the moment, we are in process of making the movie site and mobile video clip. Starting from web, we would like to reach out the field of multimedia and visual experiments.
13. What is the fundamental rule for design which d-o-E-S is after?
If you say a 'fundamental rule', it sound very strict, and I think we don't really have that. But we don't like designs that are only cut- and-pasted all different trend design element. Actually, where I used to work before tend to accept this kind of idea, but I couldn't share that kind of mind.
14. The story that each episode has, are very interesting. Do you care much about an element for an interaction?
The thing we are most concern about is the main concept and the story. Rest will follow nicely with the story.
15. What is the episode that story line shows to the users? Also, would that be suitable to express the sense that d-o-E-S want to show?
To the question, "If you don't have much days left until your death, how would you want to live your life?", the movie director Louise answered as following.
"I would wake up for 2 hours during the day and dream for the rest of 22 hours. And let me record those dreams I had"
We often dream as well, but we like the dream world better than the reality's heartless appearance. And we wanted our episodes to express "something that we saw in our dreams". There is a story in a dream but there is no logic in a dream. To express this is of mood, our ways of expression is suitable.
16. What do you do in your spare time?
Pretty ordinary answer, but I watch movies, read some books and internet surfing.
17. What is the each member's hobby and interests?
Hobby is to examine people(?), looking at some photographs, novels and watching the movie - we like the movie which shows director's characteristic and usually, when you watch the debut work or a movie, you can see their characteristics so we like to fine out those stuff. The things which interests us is visual media, design, people, and all of our surroundings which has an arts element.
18. What is your recommendation of the site?
I think this is the hardest question.
simple and I like the poetic atmosphere
continuation of the update, and fresh hot and new issues
diesel's past advertisement design campaigns are always creative and active
19. If you become an interviewer, which person(or site) you would like to interview?
I think making the question is too hard, so I would give up..^^
Slowly discovering about them...
the 'dream' is the main thing that you can feel if you look at your project. "Something you have seen in dreams" is something they want to provide us, so I guess their purpose is successful.
The question mark which was filled up in my head is not mine anymore. Unlimited imaginations and unique design sense, Multidisciplinary group & d-o-E-S. Let's look forward to the world of their imagination.
Now is our turn to travel the dream that d-o-E-S has traveled!